- Corporate Identity and Custom Web Development
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Corporate Identity starts with Branding, and can be summed up into several touchpoints. These touchpoints include:
- Logo
- Website
- Advertising/Communications
- Stationary
- Packaging
- Content Management Systems
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Most all the websites you visit are built on CMS systems.
Use the same technology as Microsoft, Citibank, MTV, Harvard, etc...
Editing/Updating/Maintenance? Anyone, anywhere, at any time.
Based on a common web browser. Editing anywhere, anytime removes bottlenecks.
Designed with non-technical content authors in mind.
Even your customers can add to and build your content. People with average knowledge of word processing can create the content directly. No HTML knowledge needed.
Configurable access restrictions.
Users are assigned roles and permissions that prevent them from editing content which they are not authorized to change.
Consistency of design is preserved.
Because content is stored separate from design, the content from all authors is presented with the same, consistent design.
Navigation is automatically generated and adjusted.
No Broken Links. Menus are generated automatically based on the database content.
Content is stored in a database.
Central storage means that content can be reused in many places on the website and formatted for any device (web browser, mobile phone/WAP, PDA, print).
Dynamic content.
Extensions like forums, polls, shopping applications, searching, news management, photo galleries, inventory management are available...
Cooperation.
Encourages faster updates, generates accountability for authored content (logs) and cooperation between multiple authors.
Content scheduling.
Content publication can often be time-controlled, hidden for later use or require user login with password. - eCommerce Solution
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Online shopping is big business. More and more people are turning to their computers to give them the selection and convenience they desire. In order to take advantage of this trend, your web site must include ecommerce solutions that are search engine friendly, including online shopping carts. All of our ecommerce solutions are easily integrated into your new website!
Business and consumers spend billions of dollars online. According to the US Census Bureau, in the second quarter of 2008 alone, ecommerce spending was over $34 billion. That's a large, and ever growing, market you DON'T want to miss out on. There are many benefits to ecommerce on your website, including:
- Open your products to customers across the country and around the world
- Customers can place orders or request quotes anytime at their convenience
- Making product information available online boosts your search engine rank
- Customer data provides valuable insight into your market and customer preferences
- Flash Interactive
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Flash interactive media can be used to create dynamic website or applications in which the overall objective is to WOW the viewer.
Since the content is somewhat like video and allows for interaction between it and the viewer, it has extraordinary persuasion factors.
The benefits of using Flash Interactive Media include:
- Easy to update Content Management using XML technology
- Interaction with viewers unlike any Web Page or Brochure can achieve
- Use as a sales tool to eliminate common objections before Sales Call
- Endless possibilities based on Need...
- Opt-In Email Campaigns
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Opt-in Email marketing is an extremely effective tool to keep your customers or potential customers at an arms length to try and encourage initial or repeat sales.
Opt-in works best because your mailing list is comprised of interested individuals who have "opted" to receive your communications.
Lists of prospective customers can also be purchased and your marketing communications can be blasted to millions of people with the click of a button!
- Search Engine Marketing
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Search Engine Marketing (SEM) consists of a collaborative effort between:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
What is the difference between the two?
SEO can be strategically used to gain a high ranking out of XXX,XXX,XXX number of results. Many variables play into placement and your position can change on a daily basis.
PPC is used to ensure top placement by paying pennies or dollars for each visitor, depending on the highest bidder and when their budget runs out.
I.E. - Xtreme Diesel is the highest bidder @ $0.58 per click. Once their $100 budget runs out, the next highest bidder @ $0.50 per click runs until their budget runs out, and so on.
- Social Media Marketing
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What is Social Media? Is it Facebook and MySpace?
No. As a matter of fact, their are thousands of social networking websites. There is a Social Network for almost every niche market.
From gardeners to yorkie owners, there is a market just waiting for you to reach them!
- Unique Feature #1 - The Approach
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Many organizations contact me and they have 1 objective - to build a website. Many web developers would sign a deal and get right to work on designing the website. I AM different. We DO NOT work this way. Traditional Web Design companies just build your site and update it. I partner with you to re-develop your marketing plan, design and launch your website, and monitor your website to constantly maintain and adapt it.Step 1: Re-develop Marketing Plan - When an organization adds a product line, they update everything - from their marketing plan to their product catalogs. The same should be true when an organization decides to add a website. In fact, equal emphasis should be placed on updating the marketing plan versus planning the website. Proper planning of a re-designed marketing plan can multiple the ROI of not only the website dollars, but the marketing dollars as well.
Step 2: Design & Launch Website - I believe the Design Consultation should be a 50/50 learning environment. Fifty-percent of the time, I question and listen to the client regarding concept and design. The other fifty-percent of the time, I coach on industry best-practices, common net-iquette, and creative ideas for your website. The Actual Design process includes many hours of cross-functional collaboration and should be a direct result of constant cooperation and a "meeting of the minds;" not a guessing game between clients and designers.
Step 3: Maintain & Adapt - I create a partnership with all of my clients. However, I don't just update your website. Every website that I put together includes Statistical and Analytical Tracking applications built right in. Depending on the partnership you choose, I monitor the statistical information and provide reporting services to adapt your website to how your audience uses it. Your website holds valuable secrets about your visitors: Where they come from? Why they came? What they viewed? When they came? Which keywords they searched for before landing? And so on...
- Unique Feature #2 - The Technology Used
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Not all web designers are familiar with the multiple Programming Languages/Technologies that benefit you most.The Platform and Programming Language of your website depends on your needs. Will you...
- Will your website have customer accounts, editing access, and large amounts of content? You require a PHP/ASP Content Management System.
- Do you just need a simple 3-5 page website with a very unique and creative look? A custom-built HTML website will be the most cost-effective.
- Would you benefit more from interacting with your customer and using multi-media to teach your customer about your product? A FLASH Interactive website is mandatory.
- Need to increase your sales? An eCommerce solution and Marketing Plan is essential!
I match your needs to the right technology and I possess the education necesary to partner with your company in planning the right marketing strategy.
- Hello.
- Beliefs.
- Interested?
MY NAME IS BRANDON TAMM.
I AM A FREELANCE WEB
DESIGNER WITH A BACHELOR
OF SCIENCE DEGREE IN
MARKETING.
Client Satisfaction. Simplicity.
Simple Design. Effective Content.
Optimization. Search Engine
Friendly. I don't build Websites,
I build Marketing Tools.
